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充滿期待,書寫傳奇——記深圳市梵思諾時尚服飾有限公司董事長陳國雄

充滿期待,書寫傳奇——記深圳市梵思諾時尚服飾有限公司董事長陳國雄

責任編輯:黃鶯 2021-05-13 16:23:25 來源:香港商报网

 編者按

 深圳改革開放40多年來飛速發展,創造出令世界刮目相看的偉大奇蹟。今日深圳,就是中華民族實現歷史偉大變革和中華民族偉大復興的一個縮影與見證。本欄目通過港澳台僑同胞、國際友人講述他們在深圳學習、工作、生活、創業的經歷和感受,展現敢闖敢試、開放包容、務實尚法、追求卓越的深圳氣質和宜居宜業宜遊的深圳魅力。在建設中國特色社會主義先行示範區的歷史性機遇下,深圳正以「改革不停頓、開放不止步」的奮進態勢開啟新征程,並以此向中國共產黨百年華誕獻禮。

 Editor's Note

 Over the past 40 years of reform and opening up, Shenzhen has developed rapidly, creating a great miracle that makes the world look at it with new eyes. Shenzhen today is the epitome and witness of the significant historical change and rejuvenation of the Chinese nation. Through the sharing of compatriots from Hong Kong, Macao, and Taiwan areas of China and the sharing of international friends, this column tells about their experiences and feelings of studying, working, living and starting a business in Shenzhen. It shows the Shenzhen temperament of daring to venture, openness and inclusiveness, being pragmatic and law-abiding, pursuing excellence, and Shenzhen’s charm of being suitable for living, business and tourism. Under the historic opportunity of building the first pilot demonstration area of socialism with Chinese characteristics, Shenzhen is starting a new journey with the momentum of "reform does not stop, opening up does not stop", and as a tribute to the centenary of the CPC.

 站在時間長河上回望自己的創業歷程,陳國雄說,他是被改革開放的潮流推着走的。

 1986年,陳國雄隻身到香港投靠親戚,從事服裝行業。彼時的香港,服裝產業十分發達,到處都有製衣廠,產業資源、產業資訊、產業交易等在此匯聚,一派繁榮。但很快,內地改革開放的號角聲愈發嘹亮,南方之南「春天的故事」開始傳唱,受此感召的陳國雄也決然返回內地謀求更大發展。

 和當時大多數年輕人一樣,陳國雄也對新事物充期待、充滿幹勁。「深圳從原來一個默默無聞的邊陲小鎮,發展到如今舉世聞名的國際大都市,改革開放40年的背後,不知有多少熱血故事,傳奇之城的背後是無數個體的奮進故事。深圳成就了個人,這些奮進的個人也成就了這座城市。」

 上世紀90年代,陳國雄通過銷售一個品牌服裝服飾賺取了人生第一桶金。在品牌引進初期,陳國雄其實是心懷忐忑的,當時居民的消費水平看似很難支撐起品牌的消費。然而讓陳國雄驚訝的是,大到幾千元的成衣,小到幾十元的襪子,所有貨物一上架幾乎都是一搶而空。「從中我看到,人民對美好生活的渴望正成為改變自己命運的強大推動力。現在回過頭看,這股精神力量其實也是支撐我們前進的動力,這大概就是習近平總書記所說的人民對於美好生活的追求吧。改革開放是中國走向現代化的關鍵一步,而人民群眾對於美好生活的追求也是確保改革開放持續迸發出推力的關鍵因素。」

 國家逐步發展壯大,人民生活水平不斷提高,意味着一個需求量巨大的時尚創意市場正在同步打開。對國內市場的信心,以及對一個更好的中國的樂觀信心,讓陳國雄很快下定決心——打造具有國際影響力的自主品牌之路!作為最早將歐洲服裝品牌引入國內市場的人,陳國雄在學習歐洲服裝文化的基礎上吸收了很多歐洲的先進理念,最終選擇了VERSINO(梵思諾),並於1997年在意大利和其他地區都註冊了VERSINO(梵思諾)這一品牌。

 「凡事都要親力親為,『擼起袖子加油幹』,親身體驗創業過程,才會更懂得其中的是非曲折。」「埋頭苦幹很重要,抬頭看路也很重要,在世界中做民族的,在民族中做世界的。」創業二十餘年,陳國雄將梵思諾打造成集研發、設計、生產、營銷為一體的高端品牌服飾集團。

 展望「雙區驅動」戰略驅動下的深圳,陳國雄暢想無限,也倍感責任重大。他坦言,在這百年一遇的利好政策下,企業家面對的不僅僅是機遇與挑戰,更有黨和國家、人民交予他們的重任。如同一道命題作文,如何搶抓機遇、響應號召、突破自身發展難點,這一切將更加考驗企業家們。

 Chen Guoxiong: full of expectation, writing legends

 --Chairman of Versino

 Looking back on his entrepreneurial history, Chen Guoxiong said that he was driven by reform and opening up.

 In 1986, Chen Guoxiong went to Hong Kong alone to join his relatives in the garment industry. At that time, Hong Kong's garment industry was very developed. There were garment factories everywhere. Industrial resources, information, and transactions were gathered here and prospered. But soon, the clarion call of reform and opening up in the mainland became stronger and stronger, and the "The Story of Spring ", a song about reform and opening up, was widely sung. Inspired by that atmosphere, Chen Guoxiong also decided to return to the mainland to seek better development.

 Like most young people at that time, Chen Guoxiong was full of expectations and enthusiasm for new things. "Shenzhen has developed from an unknown border town to a world-famous international metropolis. Behind the 40 years of reform and opening up, there are many exciting stories, and behind this legendary city are the stories of countless individuals. Shenzhen provided many people with opportunities to gain success, and these enterprising individuals also created the miracles of Shenzhen. " Chen said.

 In the 1990s, Chen Guoxiong earned his first pot of gold by selling a brand of clothing. In the early days of brand introduction, Chen Guoxiong was actually worried. At that time, the consumption level of residents seemed to be challenging to support the sales of the brand. However, to Chen Guoxiong's surprise, from socks worth dozens of yuan to clothes worth thousands of yuan, almost all of the goods were sold out as soon as they are put on the shelves. "I can see that people's desire for a better life is becoming a powerful driving force to change their destiny. Looking back now, this spiritual force is also the motivation to promote our progress. This is probably what General Secretary and President Xi Jinping called 'the people's aspirations to live a better life'. Reform and opening up is a crucial step towards China's modernization, and the people's aspirations to live a better life is also a key factor to ensure that reform and opening up continue to gain impetus. "

 The gradual development and growth of the country and the continuous improvement of people's living standards mean that a considerable demand for the creative fashion market is increasing at the same time. With confidence in the domestic market and China, Chen Guoxiong quickly made up his mind to establish his own brand with international influence! As the first person to introduce European clothing brands into the domestic market, Chen Guoxiong absorbed many advanced European ideas based on learning European clothing culture and finally chose Versino. He also registered the brand in Italy and other regions in 1997.

 "You have to do everything by yourself; roll up your sleeves and work hard. Only by experiencing the entrepreneurial process can you understand the twists and turns. It's essential to work hard, and it's also essential to look up at the road. Build national brand in the world and make it go global. "In the past 20 years or so, Chen Guoxiong has built Versino into a high-end brand clothing group integrating R&D, design, production, and marketing.

 When outlook the future of Shenzhen that driven by the strategy of establishing Shenzhen Special Economic Zone and supporting Shenzhen in building a pilot demonstration area of socialism with Chinese characteristics, Chen Guoxiong has unlimited imagination and feels a great responsibility. He said frankly that with the support of once-in-a-lifetime favorable policies, entrepreneurs are facing not only opportunities and challenges, but also shoulder the heavy responsibilities entrusted to them by the Party, the country, and the people. How to seize the opportunity? How to respond to the call? How to break through the difficulties to achieve better development? All of these will test the entrepreneurs even more.

責任編輯:黃鶯 充滿期待,書寫傳奇——記深圳市梵思諾時尚服飾有限公司董事長陳國雄
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