編者按

　深圳改革開放40多年來飛速發展，創造出令世界刮目相看的偉大奇蹟。今日深圳，就是中華民族實現歷史偉大變革和中華民族偉大復興的一個縮影與見證。本欄目通過港澳台僑同胞、國際友人講述他們在深圳學習、工作、生活、創業的經歷和感受，展現敢闖敢試、開放包容、務實尚法、追求卓越的深圳氣質和宜居宜業宜遊的深圳魅力。在建設中國特色社會主義先行示範區的歷史性機遇下，深圳正以「改革不停頓、開放不止步」的奮進態勢開啟新征程，並以此向中國共產黨百年華誕獻禮。

　Editor's Note

　Over the past 40 years of reform and opening up, Shenzhen has developed rapidly, creating a great miracle that makes the world look at it with new eyes. Shenzhen today is the epitome and witness of the significant historical change and rejuvenation of the Chinese nation. Through the sharing of compatriots from Hong Kong, Macao, and Taiwan areas of China and the sharing of international friends, this column tells about their experiences and feelings of studying, working, living and starting a business in Shenzhen. It shows the Shenzhen temperament of daring to venture, openness and inclusiveness, being pragmatic and law-abiding, pursuing excellence, and Shenzhen’s charm of being suitable for living, business and tourism. Under the historic opportunity of building the first pilot demonstration area of socialism with Chinese characteristics, Shenzhen is starting a new journey with the momentum of "reform does not stop, opening up does not stop", and as a tribute to the centenary of the CPC.

　品牌的整體風格，往往與企業管理者的經營理念息息相關。於戴爲紅木總裁戴愛國而言，東方文化的精髓在於化繁爲簡，在意境，於留白，在淡妝勝濃抹的低調內斂。他所創辦的戴爲紅木，即是在中式傳統開始在家具行業復興的年代誕生的。

　因父親從事紅木家具行業，在香港出生、成長的戴愛國從小耳濡目染，對紅木家具設計一直十分癡迷。上世紀90年代初，戴愛國跟隨家族人員在深圳開辦紅木家具廠，以代加工爲主，産品銷往中國台灣、日本和美國市場，賺取了人生第一桶金。2011年，在紅木家具行業打拼近二十年的戴愛國考慮到品牌的重要性及打造品牌的良辰佳期，從家族企業中獨立出來，創立了弘開實業有限公司，並開始運營公司旗下的品牌「戴爲紅木」。

　在戴爲紅木創建之初，戴愛國迅速明確了自己的定位——公司總設計師。戴爲紅木的每一項産品從設計到最後成型，戴愛國無不親力親爲。在現代很多消費者的印象裏，紅木家具雖然代表着傳統、貴重，但還是與過時與老氣的格調相關聯。爲了能獲得年輕消費者的認可，戴爲紅木經過多年摸索洞察到一個道理：在傳承傳統的基礎上必須求變求新，必須賦予紅木家具新的時尚氣息和文化內涵。

　從産品設計到展廳陳列，從流程創新到管理創新，從市場開拓和品牌營造，短短幾年時間，戴爲紅木例便拔節而起聲名大震，在全國一二綫城市建立了近百個銷售網點，快速完成了中國市場的戰略布局，成爲中國最具規模、最具實力的高端紅木家具品牌之一。隨着市場競爭的日益激烈，戴爲紅木也迅速制定出兩大戰略：精細化生産戰略和高端品牌戰略，並慢慢從産品競爭轉向綜合實力的競爭，表現搶眼，有口皆碑。至今，戴爲紅木作爲星級品質認定的名品企業，不僅參與行業標準制定，更先後亮相北京人民大會堂、海南博鰲亞洲論壇永久會址、杭州G20峰會舉辦地、廈門金磚會晤地以及世界軍人運動會舉辦地等影響力高地，爲當代東方美學發聲，爲深圳創新揚名。與此同時，戴爲紅木爲讓紅木家具走向國際，還經常邀請國際友人參觀「生活館」，零距離感受中國傳統家具文化的魅力，成爲中西文化友好使者的有力擔當。

　對於深圳幾十年來的改變，戴愛國深有感觸，起初是爲減免綜合成本以及看好國內市場，所以選擇在深圳經營業務。如今，深圳所擁有的巨大資源優勢和良好機遇，又爲戴愛國的事業帶來了全新契機。在戴愛國看來，深圳是一座創新之城、開放之城。這座活躍的城市，聚集了來自四面八方的人，又因城市的包容和政府的服務，留下了各行各業所需要的人。這也促使戴愛國對未來充滿更多期許：大灣區時代應更積極結合香港與深圳等地的優勢，讓各處的年輕優秀設計師加強溝通交流，進一步打破設計邊界，爲産品的外觀和性能帶來更多可能，助力中國紅木帶着新時代的中國氣息和昂揚精神走向遼闊的世界市場。

　Dai Aiguo: seek change and new ideas, seek promising future

　--President of Tai Wai Redwood

　The overall style of the brand is often closely related to the management concept of entrepreneurs.

　For Dai Aiguo, the President of Tai Wai Redwood, the essence of oriental culture lies in simplification, context, and restraining. The Tai Wai Redwood founded by Dai was born when Chinese traditions began to revive in the furniture industry.

　As his father was engaged in the redwood furniture industry, Dai, born and raised in Hong Kong, was very absorbed in the design of redwood furniture since he was a child. In the early 1990s, Dai followed family members to set up a redwood furniture factory in Shenzhen, mainly serving as an original equipment manufacturer. The products were sold to the Taiwan area of China, Japan, and the United States. That was how he earned the first pot of gold in life. In 2011, Dai, who has been strived for nearly 20 years in the redwood furniture industry, was independent from the family enterprise after considering the importance and the excellent time to build a brand. He founded Hongkai Industrial Co., Ltd. and began to operate the brand, Tai Wai Redwood.

　At the beginning of the establishment of Tai Wai Redwood, Dai Aiguo quickly defined his position as the chief designer of the company. He participated in producing all the Tai Wai's products in person, from the original design to final molding. In the impression of many modern consumers, redwood furniture, although representing tradition and value, is still related to the outdated and old style. To get the recognition of young consumers, Tai Wai Redwood has experienced a truth after many years of exploration: It is a must to seek change and innovation based on inheriting the tradition to give new fashion and cultural connotation to redwood furniture.

　From product design to exhibition hall display, from process innovation to management innovation, from market development to brand building, Tai Wai Redwood became famous in just a few years. It has established nearly 100 sales outlets in the first and second-tier cities of China, and quickly completed the strategic layout of the Chinese market, and became one of the largest and influential high-end redwood furniture brands in China. With the fierce market competition, Dai Wei Redwood also quickly formulated two strategies, refined production strategy and high-end brand strategy, and gradually shifted from product competition to comprehensive strength competition, winning a good reputation with fantastic performance. Up to now, Dai Wei Redwood, as a famous product enterprise with identification of star-quality rating, not only participates in the formulation of industry standards but also has made a public appearance in the Great Hall of the People, the permanent site of Hainan Boao Forum for Asia, the venue of G20 summit in Hangzhou, the BRICs meeting site in Xiamen and the host place of the World Military Games, which has made a voice for the contemporary oriental aesthetics and has become a famous name card for Shenzhen innovation. At the same time, to make redwood furniture go global, international friends are often invited to visit the living hall of Tai Wai to feel the charm of Chinese traditional furniture culture at close range. Tai Wei has become a powerful emissary of Chinese and Western cultural friendship.

　Dai Aiguo has a deep feeling for the changes in Shenzhen for decades. At first, he chose to operate his business in Shenzhen because he was optimistic about the domestic market and wanted to reduce costs. Today, Shenzhen has significant resource advantages and good opportunities and also brings a new chance to Dai' cause. In Dai's view, Shenzhen is a city of innovation and openness. It is very active, which has attracted people from all walks of life. Talents are allowed to stay in Shenzhen because of the city's inclusion and government services. This also makes Dai full of expectations for the future: In the era of the Greater Bay Area, the advantages of Hong Kong and Shenzhen should be actively combined so that young and excellent designers from all over the world can strengthen communication and exchange, further break the design boundary, bring more possibilities for the appearance and performance of products, and help Chinese redwood to move towards a vast world market with Chinese elements and high spirit of the new era.